Manuel Huertas

NIKE – BLIND FAITH

PROJECT

Nike – Alianza Lima


ROLES

Creative Director: Sergio Franco Tosso

Copywriter: Carlos Ramos

Art Director: Manuel Huertas


AGENCY

Fahrenheit DDB

“Only those who see with their hearts know true passion.”


This campaign was dedicated to the blind people, to all

those who could never use their eyes to see their most beloved sport,

soccer.


We present the first 3D printed soccer t-shirt with braille

messages from the fans so blind people can feel the magic of being a true fan.


Limited edition shirt was available with the release of the

new Alianza Lima t-shirt 2017.