Nike – Alianza Lima
Creative Director: Sergio Franco Tosso
Copywriter: Carlos Ramos
Art Director: Manuel Huertas
“Only those who see with their hearts know true passion.”
This campaign was dedicated to the blind people, to all
those who could never use their eyes to see their most beloved sport,
We present the first 3D printed soccer t-shirt with braille
messages from the fans so blind people can feel the magic of being a true fan.
Limited edition shirt was available with the release of the
new Alianza Lima t-shirt 2017.