I come from a family where cooking for other people is how you say I love you, and where hard work wasn’t something you bragged about, it was just what you did. I grew up in Peru, surrounded by good people, loud laughter, and plates of ceviche that never quite ran out. If you invite me over to eat, I will judge your onion cut and how many limes you used. It will be silent. But it will be happening.
Then life took me to places that weren’t in my plan. I crossed the Himalayas on foot. I survived Russian winters at minus twenty-seven degrees wearing clothes that didn’t help. I got caught in a sandstorm near Abu Dhabi on a camel that had clearly already retired from its professional career. None of that prepared me for video games on hard mode, which is the punishment I have inflicted on my own hobby for years now, on purpose, because apparently I cannot enjoy something unless it is also slowly ruining me. Or for the night I ate one hundred and twenty-seven pieces of sushi without apologizing to anyone. In my defense, it was all-you-can-eat. In their defense, they probably did not mean it like that.
I’ve lived in a few countries, learned from people much wiser than me, and grown through every turn. I care about doing good work, and even more about how it gets done: with honesty, without going around things, and with enough trust to push back when something isn’t right.
I’m a dad, a husband, a teacher, and sometimes someone who leads things.
Oh, and I almost forgot the job part: I’m Creative Director at Superside, adapting to the new times, the new tools, the new rhythm. Happy. Genuinely. But also, quietly, missing the craft, the kind that lives in your hands. Which is why I still take freelance, especially when there’s actual hand involved.
Currently in Berlin and very soon moving to Spain.