I come from a family where cooking for others is how you show love, and where hard work wasn’t something you brag about, it was just what you did. I grew up in Peru, surrounded by kind, grounded people, loud laughter, and endless plates of ceviche. And yes, I will judge your onion cuts or how many lemons (the green ones) you used.
Since then, life has taken me through a few unexpected places. I’ve crossed the Himalayas on foot, survived Russian winters at -27°C, and once faced a sandstorm near Abu Dhabi on a camel that had clearly given up. None of that prepared me for video games on hard difficulty. Or eating 127 sushi rolls in one night.
I’ve lived in a few countries, learned from people much wiser than me, and grown through every turn. I care about doing good work, but more than that, I care about how it’s done. I value honesty, curiosity, and working with people who bring care and respect to the process.
I’m also a dad, a husband, a teacher, and a leader who believes that being human always comes first.
Oh, and I almost forgot the job part: I’m a freelance creative director, art director, and part-time filmmaker. I’m currently based in Berlin, but always open to what’s next.