With the appearance of COVID-19, many brands have strengthened their communication in the last two years. One of the most important was Lysol, which through its digital communication strategy, looked for a way to reach more consumers using digital trendy language, communicating the benefits of using its products, in spray (LDS) and also, antibacterial wipes.
For this, we craft four different stories about how important is always to disinfect to protect. This campaign is for moms and no-moms in Russia.