COCA-COLA / IN SPACE

PROJECT

Coca Cola, 30 Years in space


ROLES

Executive CD: Eric Groza

Head of art: Manuel Huertas

Copywriter: Vladislav Teneshav

CRAFT Production: Pasha Sisov

Lead Animator: Damir Taytsynov


AGENCY

McCann Moscow

30 years ago, we launched a can of Coca-Cola into space, creating a taste sensation that would go down in history. Now, in 2021, we're introducing a new flavor of Coca-Cola Zero.


A lot can change in 30 years. Together, with the help of 15 animators and illustrators, we're revisiting the highlights of our shared history – from iconic jeans and bold hairstyles to video games and sports victories. Regardless of how much tastes have evolved, Coca-Cola has always been there.


This is our contribution to the history of Russia and Coca-Cola, a 60-second handcrafted video dedicated to the most significant moments in Russia over the last few decades.


There's a lot happening here, from animated billboards to galactic posters, but in the end, we've wrapped it up with an extraordinary gift for those who've shared this journey with us: a melted commemorative metal cap, crafted from recycled rocket parts used to transport astronauts to the MIR station over the past 30 years.


STILLS – TOTALLY HAND-CRAFTED ART

SPACE POSTERS – TOTALLY HAND-CRAFTED ART

COMMEMORATIVE CAP – FROM MELTED COSMIC METAL

MOM, WE ARE FAMOUS! – RUSSIAN PRESS