Manuel Huertas

COCA-COLA IN SPACE

PROJECT

Coca Cola, 30 Years in space


ROLES

Executive CD: Eric Groza

Head of art: Manuel Huertas

Copywriter: Vladislav Teneshav

CRAFT Production: Pasha Sisov

Lead Animator: Damir Taytsynov


AGENCY

McCann Moscow

30 years ago, we launched a can of Coca-Cola into space for a taste that made history forever. Now, in 2021, we launch a new taste of Coca-Cola Zero.


A lot can change in 30 years. Together, with 15 animators and illustrators, we recall the highlights of our shared history: from jeans and bright hairstyles to video games and sport victories. No matter how much taste has changed, Coca-Cola was there.


This is our contribution to the history of Russia and Coke together: a 60 seconds handmade video dedicated to the most important moments of Russia in the last decades.


There is a lot of stuff going on here, from animated billboards to galactic posters, but at the end, we finished this with an amazing gift for the people who made this journey before: a melted commemorative metal cap, made from the recycled rockets used to take the astronauts to the MIR station in the last 30 years.


STILLS – TOTALLY HAND-CRAFTED ART

SPACE POSTERS – TOTALLY HAND-CRAFTED ART

COMMEMORATIVE CAP – FROM MELTED COSMIC METAL

MOM, WE ARE FAMOUS! – RUSSIAN PRESS