Lay's Season 2018
Creative Director: Artem Ivanov
Copywriter: Ivan Zabazhanov
Art Director: Manuel Huertas
Film Director: Antoni Nykowski
DOP: Michal Dabal
BBDO was in charge of preparing the regional campaign
for all the Lay’s products in 2018.
This campaign is going to be shown in different countries
like Poland, Turkey, Georgia, Armenia and many more, so the task was to deliver
a modular TVC, that can work like as a single 10" spot or as a continuing
30" storyline with a teleport style twist.
We decided to use artistic techniques that are aesthetically
attractive, intervening the scenes with 2D effects that make evident the
sensations that each different flavor of Lay's provokes with the stories we
want to tell.
The campaign was active during 2018-2019 and was successful with
92% of engagement in the main countries where it was presented.