Ponle Corazon 2017
Creative Director: Sergio Franco Tosso
Copywriter: Tony Ramos
Art Director: Manuel Huertas
The Central Bank of Peru makes emblematic coins of S/.1 with
various designs inspired by Peruvian culture.
For every design, 12 million coins were released for the people.
However, for the first time in the history of Peru, we ask the bank
to make a very special coin design: Give your heart *.
When you see this coin, donate it and it will return to those who really belong,
the children with cancer from Give Your Heart*.
* “Give Your Heart” is an initiative from the Peruvian
Cancer Foundation, an institution that for over 50 years has been helping
children with limited resources who suffer from cancer. The primary objective
of this institution is raising funds to cover medical expenses, treatments and