Manuel Huertas

PCF – GIVE A SOL

PROJECT

Ponle Corazon 2017


ROLES

Creative Director: Sergio Franco Tosso

Copywriter: Tony Ramos

Art Director: Manuel Huertas


AGENCY

Fahrenheit DDB

The Central Bank of Peru makes emblematic coins of S/.1 with

various designs inspired by Peruvian culture.


For every design, 12 million coins were released for the people.

However, for the first time in the history of Peru, we ask the bank

to make a very special coin design: Give your heart *.


When you see this coin, donate it and it will return to those who really belong,

the children with cancer from Give Your Heart*.


* “Give Your Heart” is an initiative from the Peruvian

Cancer Foundation, an institution that for over 50 years has been helping

children with limited resources who suffer from cancer. The primary objective

of this institution is raising funds to cover medical expenses, treatments and

research.