Manuel Huertas

YANDEX MARKET – BLACK FRIDAY

PROJECT

Black Friday 2021


ROLE

Creative Director: Julia Arkhangelskaya

Head of art: Manuel Huertas

ACD: Marat Kazhiev


AGENCY

Yandex

We all know how important is Black Friday in every country around the world.

Working in Yandex Market, we decide to base our concept in optical illusions and mental tricks, because when everything is so cheap, we see things different. We want them and there is nothing as the satisfaction of buying them.


From the concept to the set design and the film direction, passing by a crazy activation in Minecraft, we made this 11.11, something to remember in the

following years.