DOBRY / SUPER DRINK

PROJECT

Multon – Dobry energy drink and juice


ROLE

Creative Director: Marat Garipov

Copywriter: Vladislav Teneshev

Creative lead: Manuel Huertas

Music: MC Senechka


AGENCY

McCann Moscow

Dobry is launching their new products—energy juices and energy drinks designed for kids. They sought an entirely fresh style, infused with the brand's colors and accompanied by catchy music that would leave a lasting impression on consumers.


Aslo, Dobry partnered with Skolkovo Park, a tech park dedicated to kids and enthusiasts, offering classes covering coding, ecology, finance, and blogging.

Our concept revolved around bringing our characters into this virtual world hosted on the website, where kids can explore and acquire these skills in one unified platform.

CONCEPT ART

ART DIRECTION & P.O.S MATERIALS