After the pandemic, it was very hard to return to life with concerts. People were scared, and with good reason, they had developed paranoia. The lack of artists who wanted to come to Moscow was notorious until we brought together two industry heavyweights: Visa and Yandex.
The task was to create a modern visual approach for an all-new platform that functions as a nexus for concerts, both offline and online.
With Visa as the main client and the assistance of Yandex Music, a fully functional ecosystem was established so that the public could see their favorite artists, even those who had never come to Russia.
Thus, “In Your Tune” was born.
From the logo to the smallest detail you can imagine, this is Visa/Yandex working together for the first time.
Let the music be heard.