NEOM – LEYJA

PROJECT

A treasure of tomorrow


ROLE

CMO: Robert Kellner

CDA: Manuel Huertas

CDC: Smith Yong

Director: Simon Impey

Culture Director: Wayne Borg


AGENCY

Neom Creative Studio:

Freelance creative team.

NEOM, a vision for the future, is the world's most ambitious project in sustainable living. Nestled in the vast expanse of the Saudi Arabian desert, NEOM spans an impressive 26,500 square kilometers. It serves as a blank canvas for brilliant minds to converge, collaborate, and embark on a transformative journey.


Leyja is a visionary architecture in serene surroundings. Visitors will discover unforgettable experiences in complete harmony with nature.


Together with the creative studio of Neon, we craft a piece of media content inspired by science fiction, remote planets and the galaxy.


A 8-month freelance work to be proud of. Multiple nations working together, different visions, many ideas, one vision.



A TREASURE OF TOMORROW

THE CRAFTING

We draw inspiration from extraterrestrial landscapes and cinematic views.

Our work was influenced by Denis Villeneuve's masterpiece 'Dune,' and we aspire to attain such high standards in every frame. Our goal was to showcase these three majestic hotels and portray the emotions of living in this surreal but soon-to-be-real environment. To bring this vision to life, we collaborate with illustrators and Mid-Journey, crafting each frame of our spot and help developing the film.

THE CGI WORK