AUDI R8

PROJECT

Audi R8 Anniv.


— ROLE

Managment: Hildegard Wortmann

Copywriter: Diana Tannos

Art Direction/CGI: Manuel Huertas


CLIENT

AUDI Germany / London


VFX

Slaughterhouse Studio

Audi Germany was commemorating a new year of existence and sought to make their monthly office editorial magazine extraordinary and outside the ordinary.


After several rounds of creative collaborations, we turned this vision into reality. We utilised real photography, CGI graphics, and Artificial Intelligence to craft scenarios that transcend the reality.


Harnessing the iconic and record-breaking R8, we gather elements of abstraction, luxury, and beauty into a single concept.


This approach showcases Audi as more than just a car brand, demonstrating our use of modern art technology to create a poem to those 17 years of the R8.




BEAST

Using different software platforms, we create different scenarios mixing Iceland landscapes with Andes valleys, while the model was photographed in a green screen, with different type of lighting and softeners.

We wanted to create an emphasis on visual power, drawing on the power of chrome, earth-based colors, and black.


The R8's streamlined, avant-garde shape speaks for itself, giving every image the artistic, renaissance focus it needs.