I undertook freelance work for the launch of Spotify in Riga, Latvia, in collaboration with the regional government and Capital Bank.
The mission was to craft posters centered around the concept of ‘legends’ — akin to epic trophies that would occupy a cherished place on your favorite shelf.
The ‘Legends’ campaign was devised by tracking the six most-listened-to artists among Latvians, including Freddie Mercury, Amy Winehouse, Cilla Black, Elvis Presley, Bob Marley, and David Bowie, among others.
The posters were meticulously created through a combination of 3D printing, photography, and painting, all handcrafted to convey our deep passion for music. Starting from January 2019, people across all of Latvia could finally enjoy their favorite music through Spotify.
Additionally, we developed a modular graphic system for the brand’s use during the initial launch window in early 2019.
*Please note that the graphic design elements have been translated from Latvian to English.