The task was to create a Mercedes-Benz EQ brand campaign for the League of Legends tournament Worlds 2022, which includes a 30-second film, key visuals (KV's), and additional assets integrating three Riot collaborations: Championship Rings, LoL MBUX Skin, and the first Virtual Car designed exclusively for this tournament.
Allow us to introduce 'Route 1&Only': a road trip featuring two EQ cars, embarking on a CGI journey that traverses the Worlds 2022 locations. An EQS SUV is tasked with delivering the trophy to the finals in San Francisco, making this journey a treasure trove of League of Legends Easter eggs, all depicted through postcards from each location along the way.
The campaign is currently in active development:
https://youtu.be/doFf9wulOnc