PROJECT

MBOS – Mercedes Benz OS


ROLE

ECD: Gün Aydemir

ACD / Art: Manuel Huertas

ACD / Copy: Diana Tannos /

Marie Sept

Producer: Michael Haller


AGENCY

antoni Berlin


PRODUCTION HOUSE

Sehsucht Deutschland

The M.B.O.S project is a visual representation deeply rooted in the world of Mercedes-Benz, illustrating how its components seamlessly communicate and interact, effectively transforming technology into art. Through the addition of voiceovers delivered in a spoken word style, we further enrich the narrative of MB.OS, portraying it as a living, breathing system.


The functioning of MB.OS can be likened to that of a nervous system, comprising an array of elements harmoniously communicating with one another – akin to a living organism. These elements can be artistically composed to visually reflect this analogy.


The primary aim behind creating these visualizations is to position MB as a competitor to other tech giants like Apple and Amazon, particularly in the realm of visual events. We strive to set a new, unforgettable standard of beauty that can be displayed in real-time, accessible everywhere, simultaneously.






T H E F I L M

T H E B E A U T Y

T H E P R O C E S S

KEY VISUALS AND MORE