Manuel Huertas

LYSOL EXPERTS 2021

PROJECT

Lysol Expert Campaign 2021


ROLES

Creative Director: Ivan Gridnev

Copywriter: Vladislav Teneshev

Art Director: Manuel Huertas


AGENCY

McCann Moscow

With the appearance of COVID-19, many brands have strengthened their communication in the last two years. One of the most important was Lysol, which through its digital communication strategy, looked for a way to reach more consumers using digital trendy language, communicating the benefits of using its products, in spray (LDS) and also, antibacterial wipes.


For this, we craft four different stories about how important is always to disinfect to protect. This campaign is for moms and no-moms in Russia.

FRAMES

From color correction to shading, every frame is a colorful experience, graphic elements are also crafted, so everything can fit in tone with the environment.