Manuel Huertas

DOBRY – SUPER DRINK

PROJECT

Multon – Dobry energy drink and juice


ROLE

Creative Director: Marat Garipov

Copywriter: Vladislav Teneshev

Art Director: Manuel Huertas

Music: MC Senechka

Film Director: Max Kitaev


AGENCY

McCann Moscow

Dobry is lunching their new products, energy Juices and energy drinks for kids. They wanted a whole new style, with the colors of the brands and even with a sticky music that can live in the mind of the consumers.


Also, they partner with Skolkovo Park, a tech-park for kids and geeks to give classes to kids base in coding, ecology, finances and blogging.


The idea was to bring our characters to this virtual world based in the web page when they can discover all this skills in one place.

CONCEPT ART

ART DIRECTION & P.O.S MATERIALS